New Energy (Global Campaign)
In the summer of 2023, Åkestam Holst launched a long-term global concept and a launch campaign for Scania to introduce its new electric trucks. Leveraging a simple yet distinctive insight, "New Energy," which in this context signifies both fossil fuel-free solutions and the infusion of fresh enthusiasm that a new employee brings to a company. As in the expression: "You'll bring lots of new energy, Stefan."
Format: Online film / TVC
Response to Balenciaga (Global Campaign)
Our task at ACNE was to promptly respond to Balenciaga's Spring Summer 2017 carry shopper bag, which bears a striking resemblance to IKEA's blue shopping bag, FRAKTA. The goal was to use this unique opportunity to generate buzz around IKEA and its philosophy of Democratic Design.
Format: Print / Digital / Social
The Blue Bag (Global Campaign)
Our task was to find an iconic and relatable hook to tell the story of IKEA's democratic design. We decided to accomplish this by spotlighting one of the world's most hard-working bags.
Format: Online film / TVC
The Beer Turnstile
Antarctica Beer approached AlmapBBDO to create an activation aimed at sparking a conversation around transportation, raising awareness about drunk driving, and ultimately reducing the number of fatalities during Rio de Janeiro’s Carnaval event.
Format: Outdoor / Promo / Special Build / Interactive / Media
We and Me. There is room for both. (Global campaign)
Our task at ACNE was to interpret IKEA's 2017 "Life at Home" report, titled "The Battles at Home," and translate its key insights into a simple, creative idea that would capture consumers' attention. The aim was to prompt reflection on individual and collective living and highlight how IKEA offers solutions for both.
Format: Online film / TVC
Perfume Tester Business Card
O Boticário is Brazil's largest perfume manufacturer. They tasked us with developing a business card to strengthen connections between their executives and the sales team. Our solution empowers executives to distribute their business cards by mimicking an iconic gesture from the sales team.
Category: Corporate Design, Product Design
Street View Delivery
Goal Airlines asked AlmapBBDO to reinforce its delivery service Gollog's primary benefit: fast delivery, no matter where.
Format: Digital / Interactive / Ipad Ad
#PensForFreedom
PEN STORE wanted to remind Swedish artists and illustrators about the power of the pen.
Format: Guerilla / Poster / Social
New Fiat Ducato.
FIAT asked our team at FCB GLOBAL to create striking visuals that would generate interest around the launch of its New Fiat Ducato, Brazil's largest commercial vehicle of its category.
Format: Print / Outdoor
IKEA Responds to ________ (Global)
Following the success of IKEA's response to Balenciaga, the task became to continue responding to ongoing pop cultural happenings.
Below are a few examples from 2017/2018:
1 - Apple launches its first iPhone with wireless charging.
2- Leonardo da Vinci artwork makes auction history at Christie's.
3- Prince Harry and Meghan Markle's Royal Wedding.
4- SpaceX Rocket Makes Historic 3rd Launch Into Space.
5- Reform of EU data protection rules (GDPR).
6- Russia World Cup: Brazil's Neymar goes viral for faking.
7- Oktoberfest.
8- Global Recycling Day.
9- A robot assembles an IKEA chair at the Technological University in Singapore.
10- Star Wars Day.
Format: Print / Digital / Social
Every Angle Matters.
Volkswagen asked our team at AlmapBBDO to create curiosity and visual recognition for its new Area View technology interface and tell, through storytelling, how the feature enables drivers to see their surroundings and spot possible dangers.
Format: Print - Outdoor Poster
OBOS. Property development, everywhere.
OBOS is a leading housing developer in Norway, but it's not yet a well-known brand in Sweden. As a result, they've tasked our team at Åkestam Holst with creating a campaign to inform Swedish society about their extensive development projects throughout the country.
Worth It
EPA School of Art was losing clients due to the high tuition value and candidates’ overall lack of confidence in art as a prosperous career path. To boost the confidence of possible upcoming art students, they tasked our team at AlmapBBDO with creating a poster that could prove this misperception wrong.
Format: Print / Poster
The Originals
Volkswagen sought to inspire VW owners to always opt for original replacement parts. This was a challenging task considering the many alternatives available for lower prices. Therefore, they entrusted our team at AlmapBBDO to come up with an idea that added true, talkable value to their original products and services.
Format: Print - Outdoor Poster
The Loan Rangers
Lendo, Sweden’s largest and most renowned loan comparison platform, invited us at Åkestam Holst to participate in a pitch and develop a long-term creative concept for the brand. We won the pitch! and thus introduced the "Swedish Loan Rangers" through a series of folksy mockumentary-style films. They vigilantly oversee Sweden, educating the population about the dangers of borrowing without comparing and eventually rescuing individuals from loan pitfalls.
Format: Film
Protect The Future
Our team was invited by Pictet, a Swiss multinational private bank and financial services company, to participate in a significant pitch. The challenge was to launch Pictet's brand in the Chinese market, finding a profound relatability between their philosophy and China's rich local culture. And it all fell into place when, early in the process, our team at Åkestam Holst connected that in ancient China, lions were believed to be mythical creatures with protective powers, symbolizing courage, dignity, and, most importantly, stability. For our luck, Pictet's brand symbol is a lion with similar representative values. This allowed us to show just how similar in heritage the two cultures were, telling the bank's story through a Chinese lens.
Format: Film, OOH and Digital.
Death Sentence
In the last two decades, 1440 journalists have been murdered. To draw attention to this brutal reality and the important work of Reporters Without Border, Åkestam Holst launched the print campaign Death Sentences. On the dates the journalists got murdered, we republished parts of articles by the journalists and the sentences that got them killed.
Format: Print / News Papers and Magazines
